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My Creative Story + BIG Launch News

Taking a glimpse through the past it was evident that being creative was a big part of who I was. When I was a little girl my head was in the clouds dreaming of what I could make more often than not. During ballet class, social studies, phys. ed, dinner and bike rides. It didn’t matter, my mind would wonder to places I felt free to create. I would see color and forms & think how could put them together. I was a DIYer, even before it was a thing. I would sew in my free time and draw & make every chance I got.

When I look back it’s interesting to see how my limitations cultivated the creator I would become. We didn’t have a lot of extra money so we had to be resourceful, something my mother was very good at.  I had so many hand me downs, which made me incredibly self conscious. I found ways to make them look designer-ish so I felt more comfortable.  I would sew, cut and modify until I was content. Most of my younger years someone was either in college or getting married, which didn’t leave a lot left over for extras. But those circumstances made me work harder to see the potential in things.

The pieces of the puzzle that led me here, I can honestly say I wouldn’t change a thing. Although, I am happy that creative careers are now looked at in a different light, especially for my boys. I see so much of myself in my little Jack. He told me the other day that he was a master DIYer, my heart almost burst. Because my head was in the clouds at times, people underestimated me. I never want that for either of my boys. I(we) make sure that words spoken in our house are lifting words and that I(we) see all of their gifts.  I was lucky that I had an incredible amount of support from my parents and I(we) want to be that for them.

In high school I had a lack of creative reinforcement, I went onto the college thinking I needed to be realistic. What still blows my mind is that no one ever suggested interior design, what?! I had countless hours with guidance, filling out paper work trying to nail down a career that was suitable. Not once did it come up. I do think everything happens for a reason and it just wasn’t meant to be my path. I went for teaching instead, received my undergrad, went on for my masters, got a job as an assistant, then a substitute and tutored on the side. Then I met John, who was living in Aspen at the time. Hence the move to Colorado shortly after. I had an incredible job there for almost 5 years working in design and textiles. I had the best co-workers/creative friends a girl could ask for. We had all the popular home design magazines delivered every month and we would bounce ideas off each other. BHG was in there, it’s crazy to me to think that 10 years later I would have an opportunity to be featured. Never in a million years!!! That is one of the great gifts of life, anything can happen.

After I had Shane, I opened an Etsy shop and began a blog. A ton of people I knew from Colorado had blogs so it seemed like a normal transition. I had Jack and we moved into our home steps from the bay on Long Island, NY. I had plenty to blog about, it was slow at first as I didn’t know what I was doing. Plus juggling motherhood and a baby that never slept, ha, memories. Just a blip on the radar now but in the thick of it, I never thought I would sleep again. I never worked so hard in my life. For the first few years the revenue was almost non-existent. But I kept going because I LOVED it! I scored my 1st publication in Cottages and Bungalows, which was a highlight moment, for sure.

From there I collaborated with BHG on many fun features. I flew to Des Moines for March Madness, had my bedroom featured, my holiday home as well and the makeover I did with Rebuilding Together for a deserving homeowner. It has also been humbling to be named BHG Stylemaker 6 years in a row. I do think luck has something to do with opportunity but I also realize hard work does as well.

After blogging for the last 8+ years and recently having gone through a life altering experience I have asked myself some tough questions. Such as, what do I want from this?, what part of all this makes me really happy? and  if I could do anything related to design, what would it be? Loosing my father really woke me up. Up until that point I had been chasing other peoples dreams. I saw what others were achieving on social media and I would instantly feel bad. But I realized something profound, maybe my path isn’t supposed to look like theirs. And if I have faith in myself and who I am as a creator the rest WILL follow.


All of that history and the years of creating has brought me here, to this point. After asking myself those tough questions I realized I wanted to create just for myself again and bring my vision of beauty to the world. I am starting with my first love, textiles. I have poured my heart and soul into City Farmhouse and Co. Each pattern is handcrafted with a deep affection for the natural palette outside my door. All pillow covers are made of 100% linen and are printed & sourced ethically. They are all designed by hand by me and 5% of every sale goes to charity, Girls Inc. and Gimme Shelter.

My OFFICIAL LAUNCH DATE is 1 week from today!!! I cant wait to show you what I have been working on!!!

You can shop my fabric designs and linen pillow covers at City Farmhouse and Co. in 1 week!!!

Be sure to follow me at @cityfarmhouseandco.

Have a happy day friends!

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  1. Hi Jen,
    Are the three inspirational phrases (for all the things …; i can do …; and Have Faith …) for sale as letter art?

    Thank you!

    1. Hi Lori, if you download it you can print, no charge. Let me know if you have a problem, I can email it as well.

  2. I love this post. I which I know How to write letters like this. Thanks for sharing !

  3. COngratulations Jennifer!
    I love the confidence this post ultimately exudes.
    Very inspiring.
    I know what you mean about high school counselors guiding you. I remember taking an aptitude test in Freshman year and the results said i should be a flower arranger or interior designer. Decades later I am still an attorneY, but one with a side passion for design.
    But you ,my girl,followed that passion. Im thrilled for you.

  4. What a great post. when you were talking about your childhood, sewing and crafting it brought back a lot of my own memories. I used to make all my barbie clothes and when my jeans gt too short, I sewed additional jean material to the bottom. Thanks for sharing and congrats on your launch. Hard work and dedication pays off.

    1. Hi Pamela, wow, you did?! Thats so cool!! Love your story, it sounds like something I would have done:)! Thank you so much! Jen

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